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Elyse McPherson
Jan 213 min read
Is Privacy the New Luxury?
We live in a world where every click and scroll feeds the machine, turning people into products. But there’s a quiet shift happening....
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
Elyse McPherson
Dec 10, 20243 min read
Smart Cities: Progress, Privacy, and the Price of Innovation
Imagine walking through a city where every traffic light adjusts itself to the flow of cars, streetlights dim when no one is around, and...
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
Elyse McPherson
Nov 5, 20244 min read
The Rise of the Third Space: Is Connection the Next Big Commodity?
Over the past decade, the idea of the "third space" has gained significant traction. Originally coined by sociologist Ray Oldenburg  in...
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Elyse McPherson
Sep 9, 20243 min read
Boosting Internal Engagement: A Case Study on Corporate Memberships and Partnerships
Introduction: In today's dynamic business environment, fostering a cohesive brand identity and engaging employees internally are vital...
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Elyse McPherson
Aug 1, 20245 min read
Marketing with Integrity: Fusing Cultural Respect and Community Development in Eco-Tourism – The Story of Searching Waves
Introduction: In the ever-evolving landscape of tourism, finding a balance between economic growth and community well-being is essential....
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